let me say this about that

a place to contemplate, cogitate, and concentrate

5.31.2007

cool stumble - glen canyon

this afternoon i went for a run, and went down a little further south (past the park in glen park) than i usually go. i was rewarded with the find of glen canyon, which i had never even heard of, whereupon my run temporarily turned into a mini-hike. just another one of san francisco's natural majesties! the area has stayed undeveloped because of a stream that goes through the canyon (it's really more of a valley), and there were some pretty well-maintained trails in there...but a lot of low-hanging trees.

i now know that i can run up to diamond heights (and avoid the super hilly streets) if i want to. hopefully amy will be healthy again so we can start running together to prep for our next race.

really smart dude

check out professor john morgan, my favorite prof from the mba program at haas, give his son a tutorial on the oil industry at an A's game in Oakland:

run how you want to run

so i have finally come to a mental verdict on these new reebok (sorry, RBK) ads targeting the casual runner. if you live in or near a metro area you've probably seen them around public transit areas - they try to appeal to the healthy (but not necessarily fit) individual who wants to run to maintain a feeling of a healthy lifestyle. RBK targets this group at the emotional (and physical, for those who've endured it) expense of the supposed uber-runner who goes too far in her physical pursuits to achieve "excellence."

i haven't gone through RBK's market research on the topic, but i do know that they've long lost the battle for the serious runner to nike, saucony, and asics (click here for my personal fav running shoe). while each of these companies maunfactures one or more shoe brands for non-competitive runners (remember the evolution of "tennis shoes" to "running shoes"?), no company has attempted to use media to affiliate itself so closely with that group as RBK is doing now.

the print ads stand in what i think is fairly dramatic contrast to the web campaign, which takes a much more lighthearted, personable approach to "Run Easy." Check it out on the RBK Website.

the big issue that i have with the campaign, then, is its inconsistency. on one had they're showing casual runners what not to become by highlighting images of failed attempts to achieve true athletic greatness (marathon, for example), but then they're showing Allen Iverson (who I'm pretty sure is not a casual athlete) out jogging. also, the actors in the web ad are in pretty damn good shape. i have no doubt that any one of them could run a marathon after completing a standard training regimen (like this one). it's textbook product marketing to show the consumer an aspirational version of himself interacting with the brand, but i'm not buying the degree of spectrum RBK is trying to play on (from "that girl who runs 10 minute miles" to Allen Iverson).

i think RBK can get away with demonstrating athletic failure because the casual athlete's impression of what that failure must feel like is nothing like the actual feeling. if you fall down and can't run anymore in mile 25 of a marathon, odds are you've run 325+ miles training for that run, and you've experienced all kinds of pains - physical (knees, feet, back, legs) and mental (i am so tired and i still have 7 miles left and it's 90 degrees out here and i don't know where the next water fountain is). doing good long-term training sets you up to deal with, and overcome, obstacles like RBK is showing here. a casual athlete would not encounter this and can therefore be appropriately scared off by the image of the fallen would-be hero.

don't get me wrong, i am not all that great of an athlete, but i know a bunch of people who are. the problem RBK's trying to solve is a tough one - neither the "2 miles 3 times a week" guy or the marathon-every-month gal is using its shoes, and it's stuck in the middle of low-end and high-end in the minds of athletes nowadays (save for basketball, which is all tied to individual spokesperson athletes).

my personal favorite is this one, which contains a not-so-subtle dig on the swoosh:

5.13.2007

detroit rock city

today is one of those rare days of sports covergence. the red wings, pistons, and tigers all play on this mother's day 2007. there was one day in the fall when all of these teams and our treasured football team, the lions, played too -- but two teams (wings and pistons) in the playoffs plus the tigers looking to sweep a central division rival (the twins) is probably a bigger "weighted" deal.

the pistons are on at 3:30 EDT on ABC.
the wings are on at 7:30 EDT on CBC and VS.
the tigers are the ESPN Sunday night game - 8:05 EDT.

enjoy...and to my mom...

HAPPY MOTHER'S DAY!!! Enjoy the game!

5.11.2007

nick lidstrom is good

one of the best single moments i've seen in professional sports happened at the wings/sharks game on 5/7 (where this video is from). nicklas lidstrom saved a goal that would have tied the score at 1 in the first period. here is my commentary (in red) about what probably happened via a combination of nick's conscious and subconscious thoughts.

to fully appreciate the move, check out the time between 0:30 and 1:10 of the NHL's video clip of the play.

5.09.2007

2.4, 112, 26.2

cedric finished ironman arizona. check out his journal here. amazing.

5.07.2007

prophet is cool

i just got back from a 4-day trip to playa del carmen, a resort-y town south of cancun, for the prophet employee retreat. we stayed at a beautiful resort (which unfortunately is owned by a large corporation with some rather inflexible policies that tended to prohibit good customer service, but it was no matter, the company was excellent) as a new hire, i was pretty honored and flattered to be invited to come - it was the first time in several years that the entire firm had gotten together in an informal setting to celebrate its people, clients, and successes -- what a way to kick off a new relationship!

let me start by saying that i'm really happy about the decision i made to work here. on an x/y plane of work and play, prophet is clearly out in the upper right (but still on the 45-degree line of "balance," which is a really important value within the firm) -- these are motivated, smart people who work smart and hard, but they can party with the best of 'em...an example clearly set at the top (in a good way of course!). there was a lot of celebration of friendship, a great tribute to dave's contributions to the industry and to the firm, and some amazing stories that were told. it reminded me of the culture that sibson always wanted to have, but could never quite muster up because of the fractious internal issues with the segal merger.

the executive committee handed out "aaker" (oscar) awards for the top performers in certain areas, and one of these was rookie of the year. of course, i immediately began thinking about what it would take for me to apply my interest in brand, client service experience, analytical skills, cultural fit, and work ethic to our clients in order to be considered for this award next year. though i of course don't have the final answer right now, 90 days before i start work, i have a pretty good sense of the type and magnitude of efforts that it will take to get me there. i identified a couple of people that i'd really love to have as coaches in SF, and i'm going to stay in touch with them as the summer unfolds to try to gather as many tips and tricks as i can early on. the class of senior associates above me is also a great resource for everything and can't wait to bring the next generation of colleagues (and leverage!) aboard.

and as a side note...if there was a "z" axis on the x/y plane of work and play above, it would be Hotness. are there any unattractive people that work for this company? none that i saw. great dancers, strong runners, healthy eaters...wow, maybe this is mecca after all.

i learned a couple of cool things about myself on the trip. one, i'm more creative than i think when i get around a group of really motivated people. this ties back to my very first post on surrounding myself with really good people -- but not just for portfolio reasons. it's because my own thoughts, and thinking process, become so much deeper and more valuable when others are there to challenge and help develop my ideas. a fun example is the sandcastle building contest we had on the beach -- i never thought i'd stand a chance of doing well at this...a very qualitative, engineering-related challenge. but i thought about the project in ways that others didn't. for instance, i asked this question: what will other teams NOT be doing? how can we use that knowledge to differentiate our castle? so we started talking, and decided that no one else was likely to build a main castle with a series of smaller guardian castles, and we settled on that as our base design. then i got the idea of creating a moat in the shape of the prophet logo, to appeal to the judges. by being strategic about our decision-making, i was able to help our team focus on quality and differentaition rather than spinning our wheels on putting sand together to create a random structure. and guess what - we won the competition, beating out even teams that had buried people in the sand and attempted to "humanize" their castles. the crowning achievement? we called the series of forts "Aaker Wat" after the famous Angkor Wat. i had come up with the name and some cool ideas, thanks to the presence of a group that really paved the way for creative contributions.

two, i need to speak up sooner rather than later. the second day, we were put into teams to do a consulting exercise for a fictitious client to test our analysis and presentation skills. i decided to join the data analysis team in order to get acquiated with the type of dataset i might encounter in a typical prophet project. but i was on a team with a guy from the cr&a team, which is basically a group of stats gurus that handles big data management. i knew he was taking us down far too detailed a path given the limited time we had to look at the data, analyze the results, and develop a presentation, but i also knew that he was new to the strategic thinking arena, and i didn't want to really pipe up much as a new hire. our presentation ended up being too focused on data and not enough on story, which is exactly the opposite of what was needed for this contest. other teams that had literally sketched out possible exhibits on a whiteboard, but who were detailed in their "approach" sections, won dave's approval as the winners. i realized that, even though i was initially focused on understanding the types of data and analysis we look at at prophet, i needed to push harder on the storyboarding, because as a former consultant i just knew that would be a much bigger win for us. new hire or not, i had the right idea and could have made a bigger impression in that instance.

all in all, i learned a good bit about my analysis and creative skills, and also realized that it's really darn hot in mexico in may. it was great to get back home to such awesome weather on the weekend and get working on the house again!

road to...nowhere?

so one of my favorite hobbies is running. actually, one of my favorite hobbies is cycling, but running is a great and practical way to keep in shape for that while hanging out with other people who love to do it. i have done a couple marathons and have had some amazingly beautiful runs, but i've mostly considered it a conditioner to help with riding and a way to get my muscles primed for stretching, which is one of the most enjoyable relaxation activities known to man (or to me).

the big contrast between me and true "runners," it seems, is that the latter seem to have an uncanny ability to reflect, process, think, and ideate while they are on their runs. i just don't do that. take yesterday for instance: i ran for 45 minutes from marina green to the bridge, through the presidio, and back - and what was on my mind? wow, the water is pretty...wow, it's hot outside today...whoa, that's a big dog...i wonder whether i should re-tie that somewhat loose shoelace...whoa, that's another big dog...wow, it's windy...and so on. in contrast, i've spoken to classmates, friends, and "athlete associates" who seem to come up with their best ideas while on the run.

so what's the opportunity cost of my going on a run? do i minimize my creative potential by continually putting myself in a place that doesn't render me an expert self-reflector? i would argue that it does not. for one, i place an immense value on being physically fit, because i think it clears a path for the mind to be more clear over the long run. two, i have a sense of accomplishment when i can go just a little faster...further...higher than i did before, and i think that does a lot for my confidence. third, i like to be able to to coach people to become more effective casual athletes, and i know this creates happiness for a wider circle of people. so while i am often frustrated that a friend might outline an enture 10-page paper with nothing but breeze and scenery in front of her while i need my laptop to do so, i actually wouldn't have it any other way.

will i ever be the reflective runner? will i ever see a baby and think about how i'd re-design the stroller he's being pushed in, or come up with a better idea for washing that boat i see being cleaned as i scamper by? maybe...but i guess it might be better to focus on the run for now.